Backed by Purina science — real GPS tracking with 30-day battery at a mid-range price.
The Petivity tracker, powered by Purina's pet health research division, occupies an underserved middle of the market. At $39.99 with a $9.99/month plan, it beats Fi and Halo on cost while delivering live GPS updates every 10 seconds, virtual geofencing with escape alerts, and up to 30 days of battery life — a standout in its price class. The app is intentionally simple, but for most dog owners that's all they need.